How to Market your Way out of Tough Times

How to Market your Way out of Tough Times
by David Garfinkel

There's gloom and uncertainty in the air, and most businesses are making a terrible mistake right now in their efforts to ride out the tough times. They're cutting back on marketing and waiting until the economy improves.

In an economy like this, cutting back on marketing is flirting with business suicide. What you should do instead is increase your marketing without increasing the amount of money you spend. This will not only protect you from sales declines, but will also strengthen your business against the threat of deep-pocketed competitors, who may see tough times as a great opportunity to outmaneuver you and grab some of your customers.

How do you get more marketing bang for fewer marketing bucks?"

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